Вопросы по дисциплине:
Основы маркетинга
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| № | Вопрос | Действия |
|---|---|---|
| 261 | … are used in the positioning process to illustrate differing attributes of a selection of brands. | Открыть |
| 262 | Peter Drucker noted the relationship between selling and marketing in the following terms: | Открыть |
| 263 | Market positioning does not involve: | Открыть |
| 264 | A … involves analysis of marketing strategy, value to the customer, price quality relationship, competition, effect on distribution/retailers, political factors, and cost, among others. | Открыть |
| 265 | Pricing decisions are influenced by external factors such as: | Открыть |
| 266 | … occurs when companies temporarily reduce their prices below the standard price for a period of time to raise awareness of the offering to encourage trial, and raise short-term brand awareness. | Открыть |
| 267 | … is influenced by perceptions of the fairness of prices set, latitude of price acceptance and frequency of purchase, price presentation and advertising. | Открыть |
| 268 | Strategies that are used for new product pricing are called: | Открыть |
| 269 | These are chains of organizations that are concerned with the management of the processes and activities involved in creating and moving products from producers and manufacturers to end-user customers. The organizations involved with any one journey, are collectively termed as a: | Открыть |
| 270 | Supply chain management embraces four main activities. Which of the following is not one of the activities? | Открыть |