Вопросы по дисциплине:
Инструменты и методы бренд-исследований
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| № | Вопрос | Действия |
|---|---|---|
| 771 | Read the text below: It is considered to be the digital storefront location of your brand.The customers can firm the basic information about the brand there. It should be simple and easy to navigate. Its design should be consistent and match the logo of the company. Which of the elements of digital brand design is this? | Открыть |
| 772 | Read the text below: This is an extent to which customers are familiar with your brand. You can assess it by giving them a closed question (Do you know company X?/Please, match the logos of the companies to their names.) or the open one (What is the name of the company to which this logo belongs?). Ot is decided into aided and unaided. This measurement gives information on how your business is performing overall. Characteristics of which brand research term are mentioned there? | Открыть |
| 773 | Read the text below: It includes factors of communication with other people and interaction with technology: support from other people, sharing ideas, having access to knowledge, instrumental support, etc. What category of creativity is mentioned there? | Открыть |
| 774 | Read the text below: It is very essential in brand design as it has a direct and strong influence on the consumer's psychology. It has to be consistent across different platforms and products to make your brand look unified. Nevertheless you can endlessly experiment with it, you have to be careful not to go overboard. Characteristics of which element of brand design are mentioned in the text? | Открыть |
| 775 | Consider the situation: The owner of the company Y has developed a brand design for his company, but it didn't work out: the consumers even started to avoid his company often after that. He decided to show his brand design strategy to professionals. Here are its characteristics: The primary colors: orange and brown The secondary color: pink The font: Algerian Animation is used, but moderately. Iconography is used excessively: for example, very complicated schemes All the elements are the same everywhere What elements of brand design of the company Y would you change to improve the situation? | Открыть |
| 776 | Read the text below: It is recognized as the most detailed method for academic research. It is perfect for assessing deep and primary emotional states, also - the impact of static stimuli. It recognizes the changes in blood flows in response to different stimuli. The equipment is not very heavy and big. Characteristics of which neuromarketing research method are mentioned there? | Открыть |
| 777 | Read the text below: It gets smarter with the increase in the amount of data used. It is able to discover patterns in complex data. Although, it often assumes that the future should be much like the past. Moreover, the results of the research don't provide any explanation. Characteristics of which neuromarketing research method are mentioned there? | Открыть |
| 778 | Read the list below and decide in which situations should the owners use brand research? | Открыть |
| 779 | Read the text below: This is an extent to which customers are familiar with your brand. You can assess it by giving them a closed question (Do you know company X?/Please, match the logos of the companies to their names.) or the open one (What is the name of the company to which this logo belongs?). Ot is decided into aided and unaided. This measurement gives information on how your business is performing overall. Characteristics of which brand research term are mentioned there? | Открыть |
| 780 | Read the text below: It is the opposite of disruptive pop-up ads and it is significantly better. It is also known as sponsored content and it is an advertisement that matches the style of the platform where it appears. It may exist in the form of articles, blog posts, videos, photos, etc. Which type of ad is it? | Открыть |