Вопросы по дисциплине:
Исследование поведения потребителей
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| № | Вопрос | Действия |
|---|---|---|
| 551 | ________ attempts to create an association between a stimulus (e.g., brand name) and some response (e.g., behavior or feeling). | Открыть |
| 552 | The energizing force that activates behavior and provides purpose and direction to that behavior is known as ________. | Открыть |
| 553 | Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of situations? | Открыть |
| 554 | Strong, relatively uncontrollable feelings that affect our behavior are known as ________. | Открыть |
| 555 | Which of the following is a motivational state caused by consumer perceptions that a product, brand, or advertisement is relevant or interesting? | Открыть |
| 556 | Maslow's hierarchy of needs includes all EXCEPT which of the following? | Открыть |
| 557 | ________ motives deal with the need to reach satisfying feeling states and to obtain personal goals. | Открыть |
| 558 | ________ is an individual's characteristic response tendencies across similar situations. | Открыть |
| 559 | Dolly prefers to be in a large group rather than alone. She is talkative when with others and is very bold. Which personality trait best describes Dolly? | Открыть |
| 560 | A set of human characteristics that become associated with a brand is referred to as ________. | Открыть |