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| № | Вопрос | Действия |
|---|---|---|
| 1051 | Выберите правильный вариант перевода подчеркнутой формы глагола. | Открыть |
| 1052 | Прочитайте текст и устно переведите его. Выберите правильный ответ к предлагаемым ниже вопросам France is often perceived as a nation of contrasts and exceptions. The French are perpetually engaged in a process of modernization. Innovative ideas, new technologies, brash new departures in architecture, all are welcomed yet translated into a characteristically French idiom. France as a country leans towards long-term planning, yet French managers are adaptable, willing to accept change and have a reputation for rapid, improvised solutions. Moreover, the French are markedly individualistic yet have a strong tendency to centralize decision making. The role of the centralized state in coordinating and directing economic growth and development - so-called dirigisme - has been crucial to the post-war success which has transformed France from an economic backwater into a leading industrial nation, whose gross domestic product (GDP) per capita is seventh highest in the world and the third highest in Europe. France is often seen as the home of protectionism and interventionist industrial policy. Indeed, the state-industry partnership has produced excellent results in select fields such as high-speed trains, Concorde, Airbus, Ariane or Minitel. However, although this interpretation highlights a traditional French preference for institutional solutions promising order and logic rather than the vagaries of market mechanisms, it exaggerates the power of the French state per se. A specific management style for both the economy and firms can be seen as a result of an extensive intermeshing of the political, administrative and business do-mains. Such a style allows solutions which may be seen as characteristically French solutions and which have few parallels around the globe. French management is characterized by: | Открыть |
| 1053 | Выберите правильный вариант перевода подчеркнутой формы глагола. | Открыть |
| 1054 | Определите функцию инфинитива в предложениях. Ответы указывайте в том порядке, в котором инфинитив встречается в предложении. Варианты ответа могут повторяться. To wait for people who were late made him angry. | Открыть |
| 1055 | Определите функцию инфинитива в предложениях. Ответы указывайте в том порядке, в котором инфинитив встречается в предложении. Варианты ответа могут повторяться. I am sorry to have caused you so much trouble. | Открыть |
| 1056 | Выберите русское предложение, наиболее точно соответствующее по смыслу английскому предложению:She didn’t expect them to come so late. | Открыть |
| 1057 | Прочитайте предложенный текст: In marketing, as in the rest of life, there is much to learn from history. Postmortems of marketing failures are important factors in making decisions about the future. The spectrum of marketing failures ranges from inadequate return on the original investment to corporate bankruptсy. As production techniques and marketing systems become more sophisticated, cross-cultural trading increases. As people of different cultures become more dependent on each other for their living standards, they appreciate the need for peace and stability. Commu¬nication and transportation systems have created a small world, in a marketing sense. Every year more and more firms, even relatively small ones, enter the international market. The problems encountered there are significantly different from those encountered in domestic operations. Marketers are accustomed to risk-taking; but in interna¬tional dealings the dimensions of these risks are often misjudged and misunderstood. The emergence of the multinational corporation (МNС) is of major significance in the future of marketing. Many firms that entered the export business in a modest way eventually became fully commit¬ted to an international perspective. The two basic roles of these MNCs are the transmission of resources, especially technological and managerial skills, and organization of the economic activities of several nations. Global approaches to economic decisions often differ with the aims of specific countries. There may be resistance to multinational activities for reasons of nationalism, control, and the extraction of profits Выберите единственно правильный ответ на вопрос: Studying marketing failures … | Открыть |
| 1058 | Прочитайте предложенный текст: In marketing, as in the rest of life, there is much to learn from history. Postmortems of marketing failures are important factors in making decisions about the future. The spectrum of marketing failures ranges from inadequate return on the original investment to corporate bankruptсy. As production techniques and marketing systems become more sophisticated, cross-cultural trading increases. As people of different cultures become more dependent on each other for their living standards, they appreciate the need for peace and stability. Commu¬nication and transportation systems have created a small world, in a marketing sense. Every year more and more firms, even relatively small ones, enter the international market. The problems encountered there are significantly different from those encountered in domestic operations. Marketers are accustomed to risk-taking; but in interna¬tional dealings the dimensions of these risks are often misjudged and misunderstood. The emergence of the multinational corporation (МNС) is of major significance in the future of marketing. Many firms that entered the export business in a modest way eventually became fully commit¬ted to an international perspective. The two basic roles of these MNCs are the transmission of resources, especially technological and managerial skills, and organization of the economic activities of several nations. Global approaches to economic decisions often differ with the aims of specific countries. There may be resistance to multinational activities for reasons of nationalism, control, and the extraction of profits Выберите единственно правильный ответ на вопрос: The current trend in marketing is … | Открыть |
| 1059 | Прочитайте предложенный текст: In marketing, as in the rest of life, there is much to learn from history. Postmortems of marketing failures are important factors in making decisions about the future. The spectrum of marketing failures ranges from inadequate return on the original investment to corporate bankruptсy. As production techniques and marketing systems become more sophisticated, cross-cultural trading increases. As people of different cultures become more dependent on each other for their living standards, they appreciate the need for peace and stability. Commu¬nication and transportation systems have created a small world, in a marketing sense. Every year more and more firms, even relatively small ones, enter the international market. The problems encountered there are significantly different from those encountered in domestic operations. Marketers are accustomed to risk-taking; but in interna¬tional dealings the dimensions of these risks are often misjudged and misunderstood. The emergence of the multinational corporation (МNС) is of major significance in the future of marketing. Many firms that entered the export business in a modest way eventually became fully commit¬ted to an international perspective. The two basic roles of these MNCs are the transmission of resources, especially technological and managerial skills, and organization of the economic activities of several nations. Global approaches to economic decisions often differ with the aims of specific countries. There may be resistance to multinational activities for reasons of nationalism, control, and the extraction of profits Выберите единственно правильный ответ на вопрос: Domestic marketing problems and international marketing problems are… | Открыть |
| 1060 | Прочитайте предложенный текст: In marketing, as in the rest of life, there is much to learn from history. Postmortems of marketing failures are important factors in making decisions about the future. The spectrum of marketing failures ranges from inadequate return on the original investment to corporate bankruptсy. As production techniques and marketing systems become more sophisticated, cross-cultural trading increases. As people of different cultures become more dependent on each other for their living standards, they appreciate the need for peace and stability. Commu¬nication and transportation systems have created a small world, in a marketing sense. Every year more and more firms, even relatively small ones, enter the international market. The problems encountered there are significantly different from those encountered in domestic operations. Marketers are accustomed to risk-taking; but in interna¬tional dealings the dimensions of these risks are often misjudged and misunderstood. The emergence of the multinational corporation (МNС) is of major significance in the future of marketing. Many firms that entered the export business in a modest way eventually became fully commit¬ted to an international perspective. The two basic roles of these MNCs are the transmission of resources, especially technological and managerial skills, and organization of the economic activities of several nations. Global approaches to economic decisions often differ with the aims of specific countries. There may be resistance to multinational activities for reasons of nationalism, control, and the extraction of profits Выберите единственно правильный ответ на вопрос: One of the basic roles of the multinational corporation is … | Открыть |