Вопросы по дисциплине:
Поведение потребителей
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| № | Вопрос | Действия |
|---|---|---|
| 701 | Which of the following means that the consumer is enthusiastic about a particular brand and is somewhat immune to actions by competitors? | Открыть |
| 702 | Tracking consumers' online activity and delivering specific banner ads based on that activity is known as ________. | Открыть |
| 703 | Failure on a given product or service characteristic often has a stronger effect on consumers than success on that same characteristic. This is known as ________. | Открыть |
| 704 | Which of the following is a major concern regarding legal and ethical behavior with respect to marketing communications? | Открыть |
| 705 | Which of the following is FALSE regarding what drives businesses? | Открыть |
| 706 | Firmographics, culture, government, reference groups, and marketing activities are ________ influences on organizational buyer behavior. | Открыть |
| 707 | Which of the following is an internal influence on organizational buyer behavior? | Открыть |
| 708 | Which of the following is a stage in the organizational decision process? | Открыть |
| 709 | The individuals (representing functional areas and management) within an organization who participate in making a given purchase decision make up the ________. | Открыть |
| 710 | For which stage of the product life cycle is the size of the decision-making unit typically large? | Открыть |