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Все вопросы
- Which of the following are the three broad groups of organizational characteristics segmentation criteria? #21
- The purpose of evaluating the attractiveness of differing market segments identified in the second stage of the market segmentation process is to: #22
- A key benefit of the STP process is: #23
- … are used in the positioning process to illustrate differing attributes of a selection of brands. #24
- Peter Drucker noted the relationship between selling and marketing in the following terms: #25
- Market positioning does not involve: #26
- A … involves analysis of marketing strategy, value to the customer, price quality relationship, competition, effect on distribution/retailers, political factors, and cost, among others. #27
- Pricing decisions are influenced by external factors such as: #28
- … occurs when companies temporarily reduce their prices below the standard price for a period of time to raise awareness of the offering to encourage trial, and raise short-term brand awareness. #29
- … is influenced by perceptions of the fairness of prices set, latitude of price acceptance and frequency of purchase, price presentation and advertising. #30