Вопросы по дисциплине:
Продуктовые (маркетинговые) стратегии организации
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| № | Вопрос | Действия |
|---|---|---|
| 31 | Strategies that are used for new product pricing are called: | Открыть |
| 32 | These are chains of organizations that are concerned with the management of the processes and activities involved in creating and moving products from producers and manufacturers to end-user customers. The organizations involved with any one journey, are collectively termed as a: | Открыть |
| 33 | Supply chain management embraces four main activities. Which of the following is not one of the activities? | Открыть |
| 34 | The practice of cutting inventories to absolute minimum levels and requiring vendors to deliver the items as they are needed in the production process is known as: | Открыть |
| 35 | Which of the following means placing your product or service in as many outlets or locations as possible, in order to maximize the opportunity for customers to find the good or service? | Открыть |
| 36 | Which of the following statements is not true about the concept of a customer? | Открыть |
| 37 | McDonald’s and KFC are good examples of: | Открыть |
| 38 | The components of a product or service offer include: | Открыть |
| 39 | A … consists of all the product lines and items that a particular seller offers for sale. | Открыть |
| 40 | Which stage of the product life cycle is marked by falling costs and rising revenues? | Открыть |