#794209

#794209: A … consists of all the product lines and items that a particular seller offers for sale.

A … consists of all the product lines and items that a particular seller offers for sale.
Варианты ответа:
  • product mix
  • brand line
  • consumer mix
  • packaging mix
  • line extension

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Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
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Which stage of the product life cycle is marked by falling costs and rising revenues? Which group of consumers likes to be seen to own something new and are therefore prepared to purchase a product while it is still expensive? A … is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges. A … is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service. A brand is a shorthand method which a manufacturer can use to identify its product as being distinctive. However, to be of value to a customer, this depends on which of the following brand characteristics being present?