#794213

#794213: A … is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.

A … is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.
Варианты ответа:
  • service
  • brand
  • co-branding
  • internal marketing
  • external marketing

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Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
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A brand is a shorthand method which a manufacturer can use to identify its product as being distinctive. However, to be of value to a customer, this depends on which of the following brand characteristics being present? One approach to branding is to use the same brand name for everything a company produces. However, there are several drawbacks to this approach. Which of the following is not an identified drawback to this approach. … occurs when two established brand names of different companies are used on the same product. Which of the following holds that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its target markets? Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink not true?