#794212
A … is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.
Варианты ответа:
  • product line
  • line extension
  • private brand
  • convenience product
  • product band width
Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
Курсы в категории: Маркетинг и реклама
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