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  • When Subaru’s advertising campaign mentions the Subaru Forester being named a 2019 IIHS Top Safety Pick, it is using _______ advertising. #561
  • The first stage in the development of any advertising campaign is #562
  • ____ is a broad set of communication activities used to create and maintain favorable relations between the organization and its stakeholders. #563
  • Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called #564
  • Hunts uses various techniques such as coupons, free samples, and consumer contests to encourage consumers to try its products. All of these marketing activities are considered #565
  • Initiatives intended to improve an organization's positive impact on the natural environment are called #566
  • The fact that customers may buy “forward,” or buy large amounts that keep them supplied for many months, is a drawback of #567
  • When a manufacturer rewards retailers based on the number of pieces moved through their scanners, this sales promotion method is known as a #568
  • Digital media have created opportunities for companies to #569
  • Electronic media that function using digital codes are called #570
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