Вопросы по дисциплине:
Продуктовые (маркетинговые) стратегии организации
Сбросить фильтр
| № | Вопрос | Действия |
|---|---|---|
| 561 | When Subaru’s advertising campaign mentions the Subaru Forester being named a 2019 IIHS Top Safety Pick, it is using _______ advertising. | Открыть |
| 562 | The first stage in the development of any advertising campaign is | Открыть |
| 563 | ____ is a broad set of communication activities used to create and maintain favorable relations between the organization and its stakeholders. | Открыть |
| 564 | Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called | Открыть |
| 565 | Hunts uses various techniques such as coupons, free samples, and consumer contests to encourage consumers to try its products. All of these marketing activities are considered | Открыть |
| 566 | Initiatives intended to improve an organization's positive impact on the natural environment are called | Открыть |
| 567 | The fact that customers may buy “forward,” or buy large amounts that keep them supplied for many months, is a drawback of | Открыть |
| 568 | When a manufacturer rewards retailers based on the number of pieces moved through their scanners, this sales promotion method is known as a | Открыть |
| 569 | Digital media have created opportunities for companies to | Открыть |
| 570 | Electronic media that function using digital codes are called | Открыть |