Вопросы по дисциплине:
Продуктовые (маркетинговые) стратегии организации
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| № | Вопрос | Действия |
|---|---|---|
| 51 | What are the four P’s in marketing? | Открыть |
| 52 | The most widely accepted services marketing model is based on the following presumed service differences, except: | Открыть |
| 53 | Service marketers consider which of the following? | Открыть |
| 54 | Three types of customer expectations can be identified: | Открыть |
| 55 | Perceived service quality concept includes which of the following? | Открыть |
| 56 | Quality Gaps include: | Открыть |
| 57 | … is based on the idea that customer expectations of the service they will receive shape their perception of the actual service encounter. | Открыть |
| 58 | The first activity in developing a service blueprint is: | Открыть |
| 59 | The purchase of goods and services for use by an organization in producing other goods and services, to support the daily operations of the organization or for resale is called: | Открыть |
| 60 | B2B marketing is fundamentally different from consumer goods or services marketing because: | Открыть |