Вопросы по дисциплине:
Стратегический маркетинг
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| № | Вопрос | Действия |
|---|---|---|
| 231 | When a company promotes its position on a public issue, this is specifically referred to as ____ advertising. | Открыть |
| 232 | The two major types of product advertising are | Открыть |
| 233 | When Subaru’s advertising campaign mentions the Subaru Forester being named a 2019 IIHS Top Safety Pick, it is using _______ advertising. | Открыть |
| 234 | The first stage in the development of any advertising campaign is | Открыть |
| 235 | ____ is a broad set of communication activities used to create and maintain favorable relations between the organization and its stakeholders. | Открыть |
| 236 | Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called | Открыть |
| 237 | Hunts uses various techniques such as coupons, free samples, and consumer contests to encourage consumers to try its products. All of these marketing activities are considered | Открыть |
| 238 | Initiatives intended to improve an organization's positive impact on the natural environment are called | Открыть |
| 239 | The fact that customers may buy “forward,” or buy large amounts that keep them supplied for many months, is a drawback of | Открыть |
| 240 | When a manufacturer rewards retailers based on the number of pieces moved through their scanners, this sales promotion method is known as a | Открыть |