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Все вопросы
- When a company promotes its position on a public issue, this is specifically referred to as ____ advertising. #231
- The two major types of product advertising are #232
- When Subaru’s advertising campaign mentions the Subaru Forester being named a 2019 IIHS Top Safety Pick, it is using _______ advertising. #233
- The first stage in the development of any advertising campaign is #234
- ____ is a broad set of communication activities used to create and maintain favorable relations between the organization and its stakeholders. #235
- Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called #236
- Hunts uses various techniques such as coupons, free samples, and consumer contests to encourage consumers to try its products. All of these marketing activities are considered #237
- Initiatives intended to improve an organization's positive impact on the natural environment are called #238
- The fact that customers may buy “forward,” or buy large amounts that keep them supplied for many months, is a drawback of #239
- When a manufacturer rewards retailers based on the number of pieces moved through their scanners, this sales promotion method is known as a #240