Вопросы по дисциплине:
Деловой иностранный язык
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| № | Вопрос | Действия |
|---|---|---|
| 61 | If an advertisement is printed on paper, then it comes under the banner of … | Открыть |
| 62 | … (or marketing) is also known as ambient media. | Открыть |
| 63 | … Advertisements are primarily designed to inform and educate rather than sell a product or service. | Открыть |
| 64 | … placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit Advertisement. | Открыть |
| 65 | If you see an advertisement via the Internet, then it is classified as … Advertising. | Открыть |
| 66 | The internal qualities of a culture are … | Открыть |
| 67 | Put the words in order to make a sentence: | Открыть |
| 68 | Read the case study and select the correct answer (there is only one correct answer): Case study: Your boss is thinking of launching his business in a new country. He’s never worked there before nor any of the other employees. Still, he’s already talking about setting up new distribution channels and discussing locations for the shops. You are one of the top managers of the firm and you’ve studied cross-cultural communication in university so you know that it’s not that easy to enter a new market. You need a very significant competitive advantage to actually stand out there and attract your customers. Question: Which would be the most suitable course of action that you would recommend for your boss? | Открыть |
| 69 | The creator of the theory on high/low context cultures is … | Открыть |
| 70 | The opposite of universalism, according to Fons Trompenaars’ theory is … | Открыть |