Вопросы по дисциплине:
Исследования поведения потребителей
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| № | Вопрос | Действия |
|---|---|---|
| 291 | An outlet or brand whose performance confirms a low-performance expectation generally will result in ________. | Открыть |
| 292 | Which of the following means that the consumer is enthusiastic about a particular brand and is somewhat immune to actions by competitors? | Открыть |
| 293 | Tracking consumers' online activity and delivering specific banner ads based on that activity is known as ________. | Открыть |
| 294 | Failure on a given product or service characteristic often has a stronger effect on consumers than success on that same characteristic. This is known as ________. | Открыть |
| 295 | Which of the following is a major concern regarding legal and ethical behavior with respect to marketing communications? | Открыть |
| 296 | Which of the following is FALSE regarding what drives businesses? | Открыть |
| 297 | Firmographics, culture, government, reference groups, and marketing activities are ________ influences on organizational buyer behavior. | Открыть |
| 298 | Which of the following is an internal influence on organizational buyer behavior? | Открыть |
| 299 | Which of the following is a stage in the organizational decision process? | Открыть |
| 300 | The individuals (representing functional areas and management) within an organization who participate in making a given purchase decision make up the ________. | Открыть |