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Все вопросы
- Services are characterized by five distinct characteristics. These are: #261
- What are the four P’s in marketing? #262
- The most widely accepted services marketing model is based on the following presumed service differences, except: #263
- Service marketers consider which of the following? #264
- Three types of customer expectations can be identified: #265
- Perceived service quality concept includes which of the following? #266
- Quality Gaps include: #267
- … is based on the idea that customer expectations of the service they will receive shape their perception of the actual service encounter. #268
- The first activity in developing a service blueprint is: #269
- The purchase of goods and services for use by an organization in producing other goods and services, to support the daily operations of the organization or for resale is called: #270