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  • Fill in the gap: … is the study of how people's brains react to advertising. #391
  • Match the terms with their definitions: #392
  • Choose the reasons why people are creative: #393
  • What are the cons of EEG? #394
  • Which method is recognized as the best when it comes to measuring the amount of perceptual, cognitive, executive, and emotional processes? #395
  • Which method refers to changes in sweat gland activity that are reflective of the intensity of our emotional state? #396
  • Which method is increasingly popular in neuromarketing due to their low cost, scalability, fast turnaround times, and intuitive metrics? #397
  • What is the most common criticism of neuromarketing? #398
  • What is the main downside of fMRI? #399
  • Match the terms with their definitions: #400
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