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  • When would you apply brand research? #401
  • Fill in the gap: Brand … is the extent to which customers are familiar with your brand, product, or service. #402
  • Choose a correct statement about brand perception: #403
  • Match the problem and the reason why creativity is needed to solve it. #404
  • Match the survey questions with the type of brand research. #405
  • Fill in the gap: A … group consists of a group of people in your target market gathered together with a facilitator to discuss your brand. #406
  • What does an experienced interviewer do? #407
  • How should you work with online surveys? #408
  • Read the text below and fill in the gap: Thus, … is the marketing communication strategy to inform, persuade, convince, and influence the decision making process of buyers when they choose a particular brand. It is done with the purpose of promoting brand awareness to create consumer’s interest. So they could make sales and convert them into loyal customers. #409
  • Read the text below and fill in the gap: A … is a brief description that compiles the organization’s functions, ideals, business goals, values, and philosophy. In simple terms, it is a brief description of the business’s fundamental purpose. #410
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