Вопросы по дисциплине:
Исследования поведения потребителей
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| № | Вопрос | Действия |
|---|---|---|
| 231 | Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior? | Открыть |
| 232 | Which type of reference group influence occurs when an individual fulfills group expectations to gain a direct reward or to avoid a sanction? | Открыть |
| 233 | Which of the following is NOT a criterion used to classify groups? | Открыть |
| 234 | Which type of group includes family and friends and involves strong ties and frequent interaction? | Открыть |
| 235 | Which type of group includes organizations such as professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members? | Открыть |
| 236 | Which type of influence occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information? | Открыть |
| 237 | A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a ________. | Открыть |
| 238 | Which of the following is NOT an application of consumer behavior? | Открыть |
| 239 | Samantha and Greg have owned an MG for several years and enjoy taking road trips through the Rockies with other MG owners every year. Which characteristic of brand communities does this illustrate? | Открыть |
| 240 | Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer ________. | Открыть |