Вопросы по дисциплине:
Исследования поведения потребителей
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| № | Вопрос | Действия |
|---|---|---|
| 241 | ________ is a series of activities by which stimuli are perceived, transformed into information, and stored. | Открыть |
| 242 | ________ occurs when a stimulus is placed within a person's relevant environment and comes within range of their sensory receptor nerves. | Открыть |
| 243 | ________ occurs when one fast-forwards through a commercial on a prerecorded program, and ________ involves switching channels when a commercial appears. | Открыть |
| 244 | Barry decided he needs a new car, so he started looking at commercials on television and ads in magazines as well as visiting several websites. What type of exposure does this represent? | Открыть |
| 245 | ________ occurs when the stimulus activates one or more sensory receptor nerves, and the resulting sensations go to the brain for processing. | Открыть |
| 246 | ________ indicates motivation or interest in a specific product category, and it can be temporary or enduring. | Открыть |
| 247 | ________ refers to the capacity of individuals to attend to and process information. | Открыть |
| 248 | ________ represents the density of stimuli in the environment. | Открыть |
| 249 | ________ is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. | Открыть |
| 250 | Sam doesn't know much about digital video recorders, so when he went shopping for one, he decided on the model that had the highest price and the best warranty as well as one he had seen a lot of advertising for. Sam used these factors as ________. | Открыть |