Вопросы по дисциплине:
Исследования поведения потребителей
Сбросить фильтр
| № | Вопрос | Действия |
|---|---|---|
| 261 | ________ attempts to create an association between a stimulus (e.g., brand name) and some response (e.g., behavior or feeling). | Открыть |
| 262 | The energizing force that activates behavior and provides purpose and direction to that behavior is known as ________. | Открыть |
| 263 | Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of situations? | Открыть |
| 264 | Strong, relatively uncontrollable feelings that affect our behavior are known as ________. | Открыть |
| 265 | Which of the following is a motivational state caused by consumer perceptions that a product, brand, or advertisement is relevant or interesting? | Открыть |
| 266 | Maslow's hierarchy of needs includes all EXCEPT which of the following? | Открыть |
| 267 | ________ motives deal with the need to reach satisfying feeling states and to obtain personal goals. | Открыть |
| 268 | ________ is an individual's characteristic response tendencies across similar situations. | Открыть |
| 269 | Dolly prefers to be in a large group rather than alone. She is talkative when with others and is very bold. Which personality trait best describes Dolly? | Открыть |
| 270 | A set of human characteristics that become associated with a brand is referred to as ________. | Открыть |