📚
Все вопросы
- Three types of customer expectations can be identified: #291
- Perceived service quality concept includes which of the following? #292
- Quality Gaps include: #293
- … is based on the idea that customer expectations of the service they will receive shape their perception of the actual service encounter. #294
- The first activity in developing a service blueprint is: #295
- The purchase of goods and services for use by an organization in producing other goods and services, to support the daily operations of the organization or for resale is called: #296
- B2B marketing is fundamentally different from consumer goods or services marketing because: #297
- Organizational buying behavior is about: #298
- Which of the following is at least likely to be associated with a firm’s macro-environment? #299
- The Howard and Sheth model of consumer buying behavior provides a useful description of: #300