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  • It has been claimed that the three major outcomes from the development of relationship trust are satisfaction, …, and continuity. #311
  • The relationship marketing ladder of loyalty does not include: #312
  • This is a true form of loyalty and is driven by personal identification with real or perceived values and benefits. This is referred to as: #313
  • A firm’s reaction to a customer complaint that results in customer satisfaction and goodwill is called a: #314
  • The perceived justice consists of three components: #315
  • The component of perceived justice that refers to the outcomes associated with the service recovery process is referred to as … justice. #316
  • A service …is a promise that if service delivery fails to meet pre-defined standards, the customer is entitled to compensation. #317
  • The … process commences at corporate level. Here the organization sets out its overall mission, purpose, and values. #318
  • A statement that sets out what the organization wishes to achieve in the long term is referred to as: #319
  • Large organizations create …, which assumes the role of a separate company and create their own strategies and plans in order to achieve their corporate goals and contribution to the overall organization. #320
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