Вопросы по дисциплине:
Продуктовые (маркетинговые) стратегии организации
Сбросить фильтр
| № | Вопрос | Действия |
|---|---|---|
| 71 | The customer CRM strategy does not include: | Открыть |
| 72 | The advantages of customer retention for an organizations are: | Открыть |
| 73 | Which of the following represents the most directly important reason why firms monitor their demographic environment? | Открыть |
| 74 | It has been claimed that the three major outcomes from the development of relationship trust are satisfaction, …, and continuity. | Открыть |
| 75 | The relationship marketing ladder of loyalty does not include: | Открыть |
| 76 | This is a true form of loyalty and is driven by personal identification with real or perceived values and benefits. This is referred to as: | Открыть |
| 77 | A firm’s reaction to a customer complaint that results in customer satisfaction and goodwill is called a: | Открыть |
| 78 | The perceived justice consists of three components: | Открыть |
| 79 | The component of perceived justice that refers to the outcomes associated with the service recovery process is referred to as … justice. | Открыть |
| 80 | A service …is a promise that if service delivery fails to meet pre-defined standards, the customer is entitled to compensation. | Открыть |