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  • B2B marketing is fundamentally different from consumer goods or services marketing because: #271
  • Organizational buying behavior is about: #272
  • Which of the following is at least likely to be associated with a firm’s macro-environment? #273
  • The Howard and Sheth model of consumer buying behavior provides a useful description of: #274
  • The function performed by the gatekeeper in the company decision-making unit is to: #275
  • What do the A, R, A stand for in the A-R-A model? #276
  • Desintermediation in the online world refers to: #277
  • The central limit theorem states that as the sample size increases the distribution of the sample … approach the normal distribution. #278
  • The tool of network analysis used to identify existing business opportunities and growth perspectives is called: #279
  • We use.., … and … to analyze business networks. #280
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