Вопросы по дисциплине:
Маркетинг в отраслях и сферах деятельности
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| № | Вопрос | Действия |
|---|---|---|
| 281 | Building mutually satisfying long-term relationships with key constituents in order to earn and retain their business is the aim of: | Открыть |
| 282 | The customer CRM strategy does not include: | Открыть |
| 283 | The advantages of customer retention for an organizations are: | Открыть |
| 284 | Which of the following represents the most directly important reason why firms monitor their demographic environment? | Открыть |
| 285 | It has been claimed that the three major outcomes from the development of relationship trust are satisfaction, …, and continuity. | Открыть |
| 286 | The relationship marketing ladder of loyalty does not include: | Открыть |
| 287 | This is a true form of loyalty and is driven by personal identification with real or perceived values and benefits. This is referred to as: | Открыть |
| 288 | A firm’s reaction to a customer complaint that results in customer satisfaction and goodwill is called a: | Открыть |
| 289 | The perceived justice consists of three components: | Открыть |
| 290 | The component of perceived justice that refers to the outcomes associated with the service recovery process is referred to as … justice. | Открыть |