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Основы маркетинга

Основы маркетинга учат анализировать рынок, разрабатывать стратегии продвижения и понимать потребности клиентов, что необходимо для успешного ведения бизнеса и увеличения продаж.

A key benefit of the STP ...
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… are used in the positioning process to illustrate differing attrib...
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Peter Drucker noted the relationship between selling and marke...
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Market positioning does n...
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A … involves analysis of marketing strategy, value to the customer, price quality relationship, competition, effect on d...
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Pricing decisions are influenced by extern...
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… occurs when companies temporarily reduce their prices below the standard price for a period of time to raise awareness...
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… is influenced by perceptions of the fairness of prices set, latitude of price acceptance and frequency of...
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Strategies that are used for new product p...
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These are chains of organizations that are concerned with the management of the processes and activities involved in cre...
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Supply chain management embraces four main activities. Which of the follow...
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The practice of cutting inventories to absolute minimum levels and requiring vendors to deliver the items as they ...
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Which of the following means placing your product or service in as many outlets or locations as possible, in order to ma...
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Which of the following statements is not true about th...
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McDonald’s and KFC are good ...
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The components of a product or servic...
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A … consists of all the product lines and items that a particu...
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Which stage of the product life cycle is marked by falling ...
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Which group of consumers likes to be seen to own something new and are therefore prepared to purch...
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A … is a group of products that are closely related because they function in a similar manner, are sold to the same cust...
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