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Все вопросы
- The practice of cutting inventories to absolute minimum levels and requiring vendors to deliver the items as they are needed in the production process is known as: #271
- Which of the following means placing your product or service in as many outlets or locations as possible, in order to maximize the opportunity for customers to find the good or service? #272
- Which of the following statements is not true about the concept of a customer? #273
- McDonald’s and KFC are good examples of: #274
- The components of a product or service offer include: #275
- A … consists of all the product lines and items that a particular seller offers for sale. #276
- Which stage of the product life cycle is marked by falling costs and rising revenues? #277
- Which group of consumers likes to be seen to own something new and are therefore prepared to purchase a product while it is still expensive? #278
- A … is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges. #279
- A … is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service. #280