Вопросы по дисциплине:
Продуктовые (маркетинговые) стратегии организации
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| № | Вопрос | Действия |
|---|---|---|
| 41 | Which group of consumers likes to be seen to own something new and are therefore prepared to purchase a product while it is still expensive? | Открыть |
| 42 | A … is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges. | Открыть |
| 43 | A … is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service. | Открыть |
| 44 | A brand is a shorthand method which a manufacturer can use to identify its product as being distinctive. However, to be of value to a customer, this depends on which of the following brand characteristics being present? | Открыть |
| 45 | One approach to branding is to use the same brand name for everything a company produces. However, there are several drawbacks to this approach. Which of the following is not an identified drawback to this approach. | Открыть |
| 46 | … occurs when two established brand names of different companies are used on the same product. | Открыть |
| 47 | Which of the following holds that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its target markets? | Открыть |
| 48 | Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink not true? | Открыть |
| 49 | Which of these models are the models of advertising effect? | Открыть |
| 50 | Services are characterized by five distinct characteristics. These are: | Открыть |